Consumption as Progress in the Sharing and Caring Economy

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The sharing economy and ethical consumption are part of a larger sharing and caring consumer trend. This movement has arisen from the seeds planted by the green trend when consumers began embracing the power of voting with their wallets. Today, consumers view the products and services they choose to endorse via consumption as a reflection of themselves.  Listen for insights into how brands are adapting and succeeding in light of these new consumer attitudes.