Consumers Looking for Carbonate Alternatives in Australia
Sports, energy drinks and ready-to-drink tea are the strongest performing soft drinks in Australia due to consumers in the country searching for alternatives to carbonates. Companies are recognizing this trend and offering low or no sugar alternatives in their product lines. For instance, Red Bull Australia Pty Ltd released Red Bull Zero in Australia in 2013, boasting zero sugar and carbs. In the same year, Unilever launched Lipton Iced Tea Sparkling which uses the natural sweetener, Stevia. Health and wellness concerns are the major factor driving consumer interest towards low or zero sugar options.
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