The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Consumers are constantly expanding their soft drink consumption outside of carbonates. Ready-to-drinks tea, bottled water and juices are just as prevalent to consumers as soda. As a result, companies are increasingly expanding their product portfolios outside of traditional carbonates categories. Coca-Cola, for instance, acquired Culiangwang, manufacturers of a plant-based protein drink in China and Chi Limited, a juice manufacturer in Nigeria. These acquisitions are proof that companies not only need to expand their product portfolios, but also cater to local tastes and preferences.