Consumer trends during a recession – Making the most of difficult times
Consumers are getting thrifty – they substitute, they trade down and they bargain hunt. As consumers prioritize their spending and make cutbacks, concepts such as no frills chic and functional luxury will take hold.
In this episode of Globalcast, Euromonitor International research manager Sarah Boumphrey analyzes how the global financial crisis is affecting consumer trends
- How are consumers reacting to the economic crisis?
- What key trends are emerging as a result?
- Who are the winners and losers?
Featuring: Euromonitor International Research Manager Sarah Boumphrey