The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
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In this podcast, Ray Li, research analyst at Euromonitor International, discusses the consumer appliances market in China. Due to a subsidy program set in place by the Chinese government, appliance sales in rural areas have grown significantly. Appliances like washing machines and refrigerators showed moderate growth, but it was air conditioners that benefitted the most. Rural consumers who couldn’t previously afford non-essential appliances now could under the subsidy program.