Consumer and Industry Disconnect as the Travel Industry Plans for Recovery
There is a growing divide what consumers are expecting from the travel industry post-pandemic and what the industry may actually be providing. Consumers are looking towards sustainable tourism and authentic experiences, but businesses are rolling back on their investment in sustainable products and services, widening the gap between expectation and reality.
How can this gap be bridged? Find out in Caroline’s session at this year’s World Travel Market. Learn more here.