Consolidation in the Russian soft drinks market – The impact on consumers and the industry

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In this episode of Globalcast, Euromonitor International’s Eastern Europe and Russian analyst Vitalij Vladykin analyses the changing soft drinks market in Russia, focusing on the growing consolidation trend and its impact on the market.

In this edition of Globalcast, Euromonitor reviews:

  • The key trends of the Russian soft drinks market
  • Increasing consumer health concerns and their impact on soft drink market development
  • The Russian soft drinks competitive landscape – impact of the latest acquisitions on local manufacturers and consumers