Cocooning: How Consumers are Turning Homes into Lifestyle Hubs
The cocooning trend, where consumers stay home and consider domestic entertainment options, has been slowly gaining traction as consumers are saturated more and more with always-on internet and bigger and brighter entertainment options. The home is becoming less of a living space and more of an entertainment space. In short, consumers are finding less and less reasons to leave their home. Movies can be ordered via on-demand services and clothing can be purchased online. The cocooning trend is in part responsible for the household expenditure of US $400 billion that will be spend globally on household appliances by 2016.