The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
In Asia, the shape of the contact lens market is changing due to demand for specific types of lenses. One such segment is circle lenses, a type of lens that covers an area larger than the iris, giving the appearance of a larger eye. Users wear these lenses to create a childlike, doe-eyed appearance similar to that of a Japanese anime character. This trend is very popular in Asia, but will probably not expand much beyond the area due to strict regulations on contact lenses in other countries.
Download as an MP3
Picture: Valerie Bassi