Cider: The Next Big Alcoholic Drink in the United States
The hard cider market in the US is growing rapidly, coming from a relatively weak market share in alcoholic drinks, to strong growth in just three years. Cider is a gluten free drink that not only appeals to the health conscious US market but also appeals to female consumers – something many bottled alcoholic drinks do not. Euromonitor predicts strong cider growth in the US during the next five years.
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