Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreAlthough cider and perry are fairly common in Western Europe, these drinks have not yet gained popularity in Eastern Europe. Milan Stabel, research analyst Milan Stabel at Euromonitor, says that many Eastern European countries are largely beer consumers. Eastern European consumers are either unfamiliar with cider or confuse it with cheap apple-based wine. Educating these consumers can help bring a successful introduction of cider in Eastern Europe.
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