The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Euromonitor expects China to overtake Japan as the world’s second largest consumer market in 2013. The increase in consumer expenditure is due to two factors – the rising middle class in China and government policies to boost domestic consumption. An Hodgson, Income and Expenditure Manager at Euromonitor, explains the impact of these two factors.
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