Changing Packaging for the Channel

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In this episode of Globalcast, Karine Dussimon, Packaging Industry Analyst at Euromonitor International, discusses distribution channels and how packaging relates to different types of channels. Dissimon explores recent industry trends in packaging to optimize the link between distribution channels and pack types. Dissmion explains:

• How packaging is relevant to different types of distribution channels
• Key trends illustrating the link between packaging and channels
• The roles played by beverage product packaging to create more opportunities in retail
• Relevant examples of pack types relating to vending machines