Changing Consumer Attitudes Towards Home Improvement in Spain

With Cruz del Barrio, Head of Home and Garden Research

The economic crisis has changed the landscape of the home and garden market in Spain. In the past, consumers would hire handymen, decorators and builders for their home improvement needs. Since the crisis, consumers in Spain have become increasingly price sensitive and a do-it-yourself attitude has swept the country. Despite the changing spending habits, the home and garden market has yet to see positive growth, however the declines in 2013 was slightly less than in 2012.

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