The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The bottom of the pyramid – or the BOP – is gaining increasing recognition by large corporations as an important consumer group. Ever since the global financial crisis of 2008-2009, global businesses have been operating in an environment of slowing growth, weakening consumer expenditure, volatility and uncertainty. A new growth avenue beyond the much-talked-about middle class is therefore vital for the long-term survival and success of a business.
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