Catering to Italy’s Green Consumer in the Home and Garden Industry

The home and garden market in Italy fell by 4 percent in 2013 amidst a poor economy and an unexpected rainy season. Home and garden companies however, can leverage Italians organic and natural product preference to grow sales as consumers demonstrate increased interest in non-chemical products, recycling and environmental sustainability. Over the next five years, Euromonitor expects a myriad of products launching in the home and garden sector catering to green consumers, from energy-efficient power tools to natural pest control.

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