Blogs Affecting Short-Term Sales of Beauty Products in Russia

Beauty blogs offer people the opportunity for people to share their impressions of certain beauty products online; such blogs are gaining rabid popularity in Russia. Many Russians cannot afford to spend money on luxury beauty items only to find that they do not like the product, therefore the most popular beauty blogs focus strictly on reviews of luxury items. Manufacturers and retailers are taking an interest in these blogs, sending free samples to bloggers to review and in some cases signing contracts with bloggers who will then review exclusively for one company. Although the influence of bloggers on the Russian beauty market is short–term, beauty blogs do accelerate sales of certain brands.

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