Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreIn a bid to reduce their dependence on the struggling carbonates segment, the three biggest players in US carbonates have recently made a number of acquisitions to expand into more premium soft drinks segments. On November 22, Dr. Pepper Snapple Group announced it was purchasing Bai Brands for US$1.7 billion. On the same day, PepsiCo stated it would be buying KeVita. These acquisitions as well as The Coca-Cola Co’s purchase of Aloe Gloe in June reflect the companies’ intentions to enter into naturally positioned soft drinks categories.
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