Belarusian Grocer ‘Fresh Market’ to Enter Lithuania

Fresh Market, a grocery store owned by Ipsun in Belarus, is set to expand to Lithuania in 2013, expanding into residential areas and offering fresh items such as fruit, meat and fish. The grocery market in Lithuania is already highly concentrated, but Fresh Market hopes to gain a competitive advantage by tapping into a smaller, convenience store-type format. Fresh Market’s long term performance will likely depend on product diversity.

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