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Podcast / Behind the Data: What is Market Research?
Behind the Data: What is Market Research?
What do James Bond and dogs with blurry vision have to do with market research? In Episode 1 of Behind the Data, Euromonitor International’s Vice President of Consulting Mike Jozwick answers these questions and helps navigate the world of market research. What is it? Why is it necessary?
Listen now on iTunes, Spotify or Stitcher.