Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreRussians have always been and continue to be steady consumers of ice cream, although the product remains an impulse buy in the country. In fact, 75 percent of all ice cream sales in Russia are for single portion sizes. As a result, many manufacturers of ice cream products rely on eye-catching packaging and constant updates to attract consumers. These consumers are mainly children whom companies target using cartoon characters and unique shapes.
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