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Alcoholic drink sales are on the rise in the UAE, driven mainly by consumers going out to more hotels, bars, and restaurants. Sales are also getting a boost from tourists, who are spending more time and money in the UAE’s nightlife scene. Vodka, which is popular among younger consumers in the country, is a key growth category. The trend of cocktail drinks is not just pushing sales of regular vodka, but flavored vodka as well.
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