The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The natural resources landscape is evolving under new challenges with increasing demand from a growing population and a rising middle class. Sarah Boumphrey, global head of countries and consumers research at Euromonitor, explains that natural resources are faced with supply anxieties and mounting environmental concerns. The dynamics between supply and demand generally affect prices for consumer goods. Boumphrey adds that companies can help themselves by focusing on sustainability.
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