A Healthy Mindset Helps Break Bottled Water’s Gender-Biased Marketing in Chile

Flavored bottled water, which was historically marketed to young female consumers in Chile, is discontinuing its segmented marketing strategy and adopting a gender-neutral status. High obesity rates in Chile are giving consumers a new healthy mindset, and more men are buying flavored bottled water regardless of label colour or product name in an effort to drink healthier beverages. Therefore, companies are adjusting their bottled water products to fit this trend. Due to this healthy attitude, Euromonitor expects flavored bottled water in Chile to grow by 13 percent in volume terms in the next five years.

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