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Podcast / Сможет ли акция «Сделано в Казахстане» дать импульс продажам отечественных брендов?
Сможет ли акция «Сделано в Казахстане» дать импульс продажам отечественных брендов?
«Сделано в Казахстане» – это успешно проведенная республиканская акция, нацеленная на рост осведомлённости потребителей об отечественных продуктах питания. Желая поддержать национальную экономику, покупатели стали все больше обращать внимание на продукты, которые производятся отечественными компаниями и были подвержены жесткой ценовой конкуренции со стороны российских аналогов. Усилив информированность покупателей о локальных брендах, акция все же оставляет отечественным производителям непростую задачу по улучшению качества продукции и ее эффективного продвижения.