Passport: Nutrition Offers Global Nutrient Intake Data

Welcome to Euromonitor International’s newest offering, Passport Nutrition. Nine months in the making, Passport Nutrition looks at the purchase of different nutrients from packaged food and soft drink products in 54 different countries. It will be of interest to a wide range of organisations, providing an understanding of key market drivers and dietary trends. It allows food and beverage companies to analyse gaps in the market and compare the nutritional content of their brands with that of their competitors. For governments, health promotion agencies, policy researchers and trade associations, it allows them to develop policy analysis, strategies and legislation concerning consumer nutrition and public health. Using a unique methodology, it helps to build up a picture of how dietary patterns vary around the world and covers the following eight nutrients:

  • Energy (calories)
  • Protein
  • Carbohydrate
  • Sugar
  • Fat
  • Saturated fat
  • Fibre
  • Salt

Data for each of these nutrients is available on a per capita per day basis for all packaged food and soft drink categories in retail volume terms.

Key features include:

1. Analyse where consumers are getting their calories from

The purchase of eight different nutrients on a per person per day basis is available for
54 countries, regionally and globally. This information is also split by product category
to the lowest level.

Data shows that the average global consumer buys 765 calories each day from
packaged food and soft drinks, with bakery, oils and fats and dried processed food
being the top 3 contributing categories. While this may seem low, especially given that
the recommended adult calorie consumption is 2000 a day, the amount of calories
purchased a day does vary significantly country by country. Mexico is the highest
country at 1919 kcal per capita per day, and India the lowest, at 151 kcal.

Consumer Calorie Intake by Country and Category


2. View the nutrition composition of food and beverage products

The nutritional information per 100g of product is available for over 50,000 packaged
food and soft drink products in 54 countries. The nutritional content of one product
can be compared with that of another, as well as comparing the same products in
different countries.

While international brands might manufacture their products at a local level, the
ingredients and nutritional composition are often the same, meaning the consumer can
always buy the same product wherever they are in the world and know what to
expect. The sugar content of Coca-Cola for example is exactly the same in 42 of the
54 countries researched by Passport Nutrition, at 10.6g per 100ml. Other brands tailor
their product to local tastes – the salt content of Heinz Ketchup varies significantly.

Salt content of Heinz Ketchup by country, 2014


3. Review company and brand contributions

Nutrition brand shares look at how much each packaged food and soft drink brand and
company is contributing to the total purchase of each nutrient, by category and
country. For example of the 1662 calories consumed in the UK in 2014, the top 10
companies contributed 25%, and private label a further 15%.


4. Use qualitative analysis to discover new insight into the world of nutrition

Passport Nutrition will publish a series of global reports, providing more in-depth and
strategic analysis on key nutritional trends, helping to put the wealth of data into


Interested in learning more about Passport: Nutrition? Register for our introductory webinar now.