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Top 5 Digital Consumer Trends in 2018

In this webinar, our industry expert leverages Passport Digital Consumer data and analysis to discuss the top 5 digital trends that continue to change the path to purchase.
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  • NRF 2018: Retail’s Big Show
    All day
    01 14, 2018-01 16, 2018

    NRF 2018 is Retail’s Big Show. It’s retail’s most important three-day conference, which brings together the largest gathering of industry executives for discussions of the latest industry trends and gives attendees an unparalleled view into how retail brands of all sizes are transforming themselves for the digital age. The event offers unique networking opportunities and a glimpse of the latest technologies and solutions for retailers. For more than a century, NRF’s annual convention and EXPO has been the annual gathering for industry luminaries and leaders, and it remains the place where big things happen in retail.

    http://bit.ly/2AprGbn

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  • Petfood Industry Webinar: Top Pet Food Trends for 2018
    All day
    01 16, 2018

    Every year finds the pet food industry grappling with more complexity, more nuance and greater responsibility to its consumers, and 2017 was no different. With a significant focus on ingredients, e-commerce and what customers want for their pets, the year found companies scrutinizing their packaging, labeling, ingredient composition and even their place in the industry relative to consumer perception. As it turns out, the new year is likely to bring more of the same, with an even stronger focus on pet nutrition, as well as company accountability and responsibility.

    According to industry experts, three top trends will play heavily into 2018 pet food business: the “clean” movement, traceability and accountability, and sustainability. In this webinar, “Top pet food trends for 2018,” attendees will learn how these three trends are presenting in the pet food industry. Backed by domestic (US) and international data, the trends will be shown as influencing all aspects of the industry, including manufacturing, labeling, packaging and overall industry direction.

    In addition, other notable trends (such as the continuing evolution of the grain-free movement) will be highlighted, and a summary for the pet food industry in 2018 will be presented. A post-webinar Q&A session will provide attendees with additional opportunity to ask about trending topics in 2018.

    WHAT YOU’LL LEARN

    • The top 3 trends that will influence the pet food industry in 2018
    • How those trends will affect the pet food market’s various segments
    • Additional notable trends to watch in 2018

     

    Speakers: Paula Flores, Head of Pet Care Research, Euromonitor International and Lindsay Beaton, Managing Editor, Petfood Industry 

     

    REGISTER HERE for the live webinar on January 16, 2018 at 9:00 AM CST

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  • 100% Optical 2018
    All day
    01 27, 2018-01 29, 2018

    100% Optical is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage.

    The show returns for a special year in 2018, its fifth anniversary! Make a date for this exciting opportunity to see thousands of new products from over 200 global eyewear, equipment and contact lens brands.

    https://www.100percentoptical.com/

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  • ISM 2018
    All day
    01 28, 2018-01 31, 2018

    Event Description: ISM is the world’s largest trade fair for sweets and snacks. A successful combination between impulses and innovations, exciting networking, first-class exhibitors and competent visitors forms an offer that is unique around the globe. At ISM you will also find the world’s largest offer of private label in sweets & snacks.

    Website: http://www.ism-cologne.com

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  • International Production & Processing Expo
    All day
    01 30, 2018-02 01, 2018

    The 2018 International Production & Processing Expo will bring together more than 1,200 exhibitors and 30,000 visitors in Atlanta, Ga. USA from Jan. 30 – Feb. 1, 2018. The trade show focuses on Innovation – bringing together buyers and sellers of the latest technology of products and services to make your business successful, Education – learning from the experts in free – and fee-based world-class programs beginning Mon., Jan. 29, on topics that cross industry interests, Global Reach – attracting more than 8,000 International visitors from 129 countries, and Networking – meeting new and rekindling old relationships with leaders across the industries.

    Link to event page: http://ippexpo.com/

     

     

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  • National Coffee Association Webinar: U.S. Coffee Outlook 2018
    All day
    01 31, 2018

    Eric Penicka of Euromonitor International will provide an overview of the US coffee landscape, discussing trends, growth drivers and future opportunities. Although the flat coffee volumes seen over the past five years are expected to persist, Euromonitor International’s analysis will delve into the underlying dynamics of this stability, where growth will come from and industry prospects.

    This webinar will highlight:

    • What are the underlying dynamics of the US coffee market?
    • Where will growth come from in the five coming years?
    • How can coffee capitalise on the flurry of recent positive health studies?
    • How will e-commerce change the status quo?

     http://www.ncausa.org/Industry-Resources/Webinars/US-Coffee-Outlook-2018 (Free for NCA members; $119 for non-members)

    Time: 1 PM ET / 12 PM CT

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NRF 2018: Retail’s Big Show

January 14 - 16

New York City, New York | Jacob K. Javits Convention Center

EVENTS

The 10 Most Popular Blog Articles of 2017

The top 10 articles from the Euromonitor International blog is here. The articles range from travel to soft drinks.
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The Big Picture: Global Luxury Goods

Against a backdrop of globalisation, rising populism, political and geographic instability and changing consumer preferences, using the latest data for 2017, Euromonitor International can reveal whether the industry has reached a new normal and what lies ahead for luxury markets on a global scale. Global luxury goods edges close to USD1.0 trillion According to our […]
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Top 10 Beauty and Fashion Articles of 2017

These are the 10 most-popular articles focusing on beauty and fashion trends and markets that Euromonitor International published in 2017. 1. Reimagining Growth in the Global Beauty Industry Euromonitor International’s 2017 edition reveals a strong beauty and personal care industry in 2016, with a respectable 5% growth. For the second consecutive year, the premium segment outperformed its mass counterpart, […]
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Overview of the Tissue and Hygiene Market

Retail tissue demonstrates modest growth in 2016 While consumer tissue products continue to face significant pricing pressure and high levels of household penetration in the developed regions, the industry generated modest positive growth throughout the review period and in 2016. Retail Tissue Market Size and Percentage Growth Source: Euromonitor International Economic and political challenges […]
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Agriculture and Energy in Pakistan

Pakistan relies on food and energy imports to meet its demand, although the country is a major producer and exporter of some agricultural products globally. Power shortages create a bottleneck for consumption and economic growth. Pakistan is highly vulnerable to climate change impacts, as frequent natural disasters already negatively impact farming and exacerbate water scarcity […]
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Population Change as a Megadriver

Developing markets, Space, and the Arctic are three areas where population change and markets are shifting to the frontier. Developing markets are leading the global economy and by 2030, they will account for over 60% of global population and GDP. Multinational companies will increasingly see their key revenue streams coming from Asia Pacific and the […]
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Coluna de Entrevistas da Euromonitor International: Bate-papo com Vinícius Lummertz, Presidente da Embratur

A Euromontior International apresenta uma entrevista examinando o turismo brasileiro após Rio 2016, Jogos Olímpicos realizados no Rio de Janeiro ano passado. A consultora da Euromonitor International, Amanda Boulier, conversou com Vinícius Lummertz, Presidente da Embratur. Os Jogos Olímpicos 2016 atingiram suas expectativas? Na sua opinião, quais foram as principais conquistas? Com certeza! Os jogos […]
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Emerging Concepts in Foodservice: Informal Occasions a Critical Part of Dining Culture

As food-as-lifestyle trends take hold across the world, consumers want genuine, unpretentious experiences, where the food takes centre stage at any price point. Street food is appearing on more menus, while fine dining is becoming relaxed and approachable: this is the “new informal” in global dining. A demand for less pretentious, food-first dining experiences has […]
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Euromonitor Interview Series: Q&A with Vinícius Lummertz, President at Embratur, the Brazilian Tourism Board

Euromonitor International is pleased to present an interview examining the Brazilian tourism scenario after the 2016 Summer Olympics Games held in Rio de Janeiro last year. Euromonitor International consultant Amanda Bourlier spoke with Vinícius Lummertz, President at Embratur, the Brazilian Tourism Board. Did the results from the 2016 Olympics live up to your expectations?  What, […]
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Reformulation Era in Packaged Food

We are currently in an era where various trendy dieting regimes co-exist, such as the Atkins diet, which is high in protein and moderate in carbohydrates and fat; vegetarian and vegan diets, which are driving higher demand for plant-based proteins; and the Paleo diet, which focuses on meats, whole foods and fats, and has no […]
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New Population Strategy Briefing Launched: Students of Tomorrow

With populations ageing, the pool of potential students is dwindling. However, tertiary education is regarded by many as crucial in a competitive global job market, and rising parental incomes, growth in demand for overseas courses among consumers in emerging markets and an increase in adult learning are all helping to drive global demand. This new Population Strategy Briefing identifies trends in student demographics and […]
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Africa Beyond Borders

Countries in Africa are prioritising visa-free travel around the continent for inhabitants and visitors as an essential factor in the region’s economic development, according to Euromonitor International research presented in the WTM London (World Travel Market London) this year. In contrast to the US and Europe, where there countries are increasing calls for stronger border […]
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Technology Reshapes the Restaurant

Much as it has, and continues to do, in retail, the mobile internet revolution is fundamentally altering the foodservice industry’s relationship to the consumer. As a wider array of restaurant meals become available outside restaurant outlets, the role of the outlet is evolving, from a sole point of contact to a branding/experience/new product discovery hub […]
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Consumer Health Companies in Central Eastern Europe Suffering from Angst Caused by Regulators, Search for Remedies

With populations declining across all Eastern European countries, the battle for market share is fiercer than ever. Further complicating matters for both producers and sellers is the urge politicians have to regulate and shape the industry. Whether driven by genuine concern about improving the lives of their citizenry or nudged by industry players, policy shapers […]
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Households Spain: Potential Growth for Affordable, Cost-Saving Appliances

Euromonitor International’s Spain Households Country Briefing focuses on an advanced market, whose households have strong access to prime household utilities and basic facilities. The country offers a unique market for the growth of cost-effective technologies, particularly in terms of the smart home, as crisis-hit consumers look to lower their spend on utilities. Smart thermostats, energy-efficient lighting […]
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メガトレンド分析をいかにしてビジネスに活用すべきか

執筆:ユーロモニターインターナショナル イノベーションチーム ザンディー・ブレムナー 解説:ユーロモニターインターナショナル ディレクター 鈴木 健太郎 メガトレンドとは産業をまたぎ、世界市場に影響を与える消費者動向や意識の長期的な移り変わりの事を指します。メガトレンドは避け難く、止め様が無い大きな流れであり、今この瞬間にもB2CおよびB2B市場を形成し、そして市場の将来に影響を与え続けていきます。いかなる企業も、メガトレンドを踏まえた長期的な視野をもって市場を分析している事が、トレンドを追従する対応をするのではなくゲームチェンジャーになる事、未来の消費者ニーズへのより良い備え、競合企業に差をつけ、製品カテゴリーまたは業界の一歩先を行く事につながります。現在ビジネスリーダーとされる企業は長期的な勝者でいるべく、いずれもメガトレンド分析を自社のビジネス戦略に組み込んでいるべきですが、それがなされていない企業が少なからずいます。なぜでしょうか? 何事も一から始めるのには手間も時間もかかります。仮にメガトレンド分析が上手く出来たとしても、「アクションプランを実行に移す」という重要な課題作業は残ります。企業の多くは、いまだにメガトレンド分析を戦術的なビジネス決定に落とし込む作業に苦労しています。また、メガトレンド分析をビジネス戦略に組み込む事とは、一回で完了する事ではありません。継続的なプロセスとして長期的に実行されなければならないのです。 株式市場の参加者が目先の利益を求める中、企業が従来のやり方を抜本的に変えることは容易ではありませんが、その株主達は同時に、自らの投資が長期的な配当につながる事をも望んでいるのです。効率化が求められる今日のビジネス環境下では、イノベーションへの的確な投資が、今まで以上に求められています。 それでは、実際の仕事の中で、どのようにメガトレンド分析をビジネスプランに落とし込むべきでしょうか。鍵となる5つのステップ(アクション)を説明します。 1.「メガトレンド」のフレームワークを使ってイノベーションを導く メガトレンドが自社の業界、カテゴリー、製品、ブランドに与える直接的および潜在的なインパクトを査定し、リスト化(マトリックス化)する事でフォーカスすべきエリアを特定しましょう。 メガトレンドを軸としながら、イノベーションプロジェクト、新アイディアを評価してみましょう。そのプロジェクトまたはアイディアが、いずれのメガトレンドが示唆する将来の消費者像に対して「響かない」ようであれば、そのイノベーションプロジェクト、新アイディアは見直す必要があるのではないでしょうか。 ユーロモニターが提言する8つの消費者メガトレンドについて、詳しくはこちらの白書(White Paper)をご覧下さい: ‘Megatrend Analysis: Putting the Consumer at the Heart of Business’ 2.具体例を使って理解力を鍛え、実行に活かす メガトレンドを分析し、どのトレンドがどの消費者グループを惹きつけるのか、自社のビジネスにどのように適用されるか、戦術を考えてみる事で洞察力を高めましょう。最近のヒット商品・サービス事例がどのメガトレンドに当てはまるのか考えるなどして、新しいアイディアやひらめきを試してみましょう。 革新的なヒットの鍵となるのは、自分たちの業界や製品カテゴリーを飛び越えて見渡す視線です。別産業の製品開発パターン、特に自社の産業には未だに存在しないパターンを研究してみましょう。例えば、飲食品業界のトレンドはしばしば美容業界にインパクトを与えています。 3.インパクトを数値化し、プロジェクト・新アイディアに優先順位をつける メガトレンドのインパクトを数値化するため、指数となる製品カテゴリー、製品、消費者グループを特定します。市場規模、成長率、トレンドが産業や製品カテゴリーに与えるインパクトを概算し、自社のビジネスにとって利益を生み出す消費者ニーズのランク付け、優先付けをします。 ROIの観点からイノベーションプロジェクト、新アイディアを数値化、絞込みおよび優先化しましょう。 4.自社製品ポートフォリオと開発パイプラインをメガトレンドに照らし合わせ査定してビジネス効率を最大化する 現在の自社製品ポートフォリオとイノベーション・パイプラインを、メガトレンドの分析により今後予想される消費者ニーズに照らし合わせ、最もマッチする消費者ニーズと自社製品の組み合わせ、そして「空白となっている市場機会」を特定し、最大の効率化を目指します。 現行のブランド・製品の課題と、将来的な市場機会への投資戦略の両方に活用できるバランスの取れたイノベーション・ポートフォリオを作成しましょう。 5.上記ステップを毎年実施する 毎年、各メガトレンドの重要度を改めて査定してみましょう。メガトレンドの「重要度」は、毎年変わるものではないはずですが、ダブルチェックをしてみる良い機会です。メガトレンドに対する解釈は毎年変わりゆくものであるため、上記2~4のステップのプロセスは毎年しっかりと行われるべきです。 メガトレンドを踏まえて自社ビジネスの長期戦略・目的を設定するというチームカルチャーを築きましょう。一連のメガトレンド分析・プロジェクトのまとめは経営陣、イノベーションチーム、研究開発チームをはじめとした関係者にシェアし、「メガトレンド分析によるビジネス・プランニング」という取り組みへの理解とサポートを得るよう働きかけをしましょう。 ユーロモニターインターナショナルはメガトレンド分析のエキスパートです。我々のイノベーション・コンサルティングチームが、企業の皆様のメガトレンド分析をどのように直接的にビジネスへ落とし込むべきか、下記の手法をもってお手伝いをします: メガトレンドのマッピングと分析 メガトレンドやトレンドのサイジングと予測 トレンド転換期分析 シナリオ分析 インタラクティブ・ワークショップ 世界100カ国において30のコンシューマー産業を調査しているユーロモニターのナレッジベースが、企業の皆様のクリエイティブなひらめきやアイディアの創出をお手伝いします。4,000製品カテゴリーと主要会社・ブランドをカバーする統計データベース(Passport)が、長期的な市場機会の特定、新規ビジネスの将来性の見定めといった、皆様のイノベーションプロセスを正しい方向に導きます。 メガトレンド分析とイノベーションへの活用の成功事例をより詳しくお調べになりたい方は、こちらのウェビナー‘Megatrend Analysis and its Impact on Innovation’をご覧下さい。 さらなるご相談は、お気軽にユーロモニターまでご連絡下さい。
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