The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
In the second of a series of reports looking at the packaging strategies of leading fmcg brands, Euromonitor International considers Coca-Cola, the world’s biggest selling carbonates brand. Coca-Cola’s packaging holds instant global recognition through its signature red colour, scripted lettering and contour shaped bottle that give it iconic global design status. Challenges to growth on health and affordability platforms require the brand to make the packaging appropriate to consumer needs.
Discover More>> Download a sample of Packaging Profile Coca-Cola