What Packaging for the Challenging Beer Market to 2018?

Beer market packaging forecast

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Global retail pack sales for beer will, over 2013-2018, rise by a positive CAGR of 2%, an increase of a sizeable 26.5 billion units. Glass bottles are set to maintain their lead position over beverage cans, especially in Asia Pacific and Latin America where the presence of returnables is strong. In Europe, packaging innovation is central to overcoming beer consumption declines where a search for value offerings promotes sales of PET bottles in Eastern Europe and beverage cans in Western markets.