The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Although hygiene is well established and saturated across much of the developed world, ageing populations still provide a huge opportunity for the industry as a whole. While at the other end of the spectrum low birth rates would suggest nappies/diapers have perhaps had their day, there still remains scope for product development and the growth of disposable pants.
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