New Report – Android and Windows: Creating Differentiators
Manufacturers can save on development cost and faster time-to-market by using third party OS offered by Android and Windows. The downside is a lack of unique differentiators in the crowded, highly competitive smartphones and tablets markets. Major manufacturers like Samsung Corp have had to resort to costly software layers for differentiation. Euromonitor International explores and suggests selective features implementation and consumer engagements as differentiators.