The beauty industry is transforming in terms of product diversification and exploration of novel growth concepts. Saturation in certain categories is prompting brands to look beyond traditional formats and products, turning to high-potential segments and niche areas.

With emerging markets slowing down, attention turns to core businesses and untapped markets such as Saudi Arabia, Turkey and Indonesia. In addition to political and economic instability, international beauty firms are faced with the consolidating power of local and regional players, as well as rapid expansion of smaller players with exclusive offerings.

Irina Barbalova, Global Head of Beauty and Personal Care, Research at Euromonitor International, will explore the transformation taking place in terms of product diversification and the exploration of novel growth concepts as well as looking at prospective and under-developed areas for future revenue generation.

The presentation will also explore the next growth frontiers geographically and the most dynamic product segments as well as how the competitive balance is shifting in the new operating environment.

Venue: Room CC5.7 between Hall 6 & 7

Date: Tuesday 14^th April

Time: 12:15 for a 12:30 start

Duration: 1:30hrs

A lunch buffet will be provided