The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Today we released the results from our 2013 Global Consumer Trends Survey, which tracks changes in key areas of consumer life, including:
|-Buying Decisions||-Food Preferences||-‘Green’ Influences|
|-Healthy Living||-Meal Preparation||-Shopping & Leisure|
|-Spending Priorities||-Personal Traits||-Technology Activities|
Technological advancements, new product innovations, and even demographic shifts can have a dramatic impact on consumer attitudes and behaviours around the world. Which consumer habits and beliefs are most malleable in this new era of hyper-connectivity and rising incomes?
With this latest installment of global consumer survey responses, Euromonitor explores pressing issues in the ongoing confrontation between access to new resources and commitment to ingrained habits, attitudes, and cultural traditions. For instance:
The Global Consumer Trends survey data and new dashboard visualisations enable in-depth exploration of consumer market segments, whether Millennials around the world, the middle class in Brazil, or even households with children in the US. Other analysis is also available, including the companion Global Consumer Trends summary report which identifies and interprets global trends in all areas of consumer life and discusses implications for multinational business.
Companies with a better understanding of consumer segments’ habits and preferences will position themselves ahead of competitors in the ever-changing global marketplace.
Initiated in 2011, the Global Consumer Trends survey regularly reaches out to over 16,000 internet-connected consumers in 9 major developed and emerging markets: Brazil, China, France, Germany, India, Japan, Russia, the UK and the US. Respondents range in age from 15 to 65+ and country samples are selected so as to resemble their larger populations.
Complete access to the 2013 Global Consumer Trends results is available at http://www.euromonitor.com/global-consumer-trends-summary-of-2013-survey-results/report