New Global Briefing: Maximising Opportunities in the DIY Retail Market
This briefing is the third in a series that examines international expansion by the world’s largest non-grocery retailers. The report looks at a number of issues facing DIY retailers, as they face challenges in both developed and emerging markets.
Three topics are examined include:
- Translating the DIY concept in emerging markets
- The rise of the female consumer
- The effects of a housing market slump and what DIY retailers can do tackle it