New Global Briefing: Maximising Opportunities in the DIY Retail Market

This briefing is the third in a series that examines international expansion by the world’s largest non-grocery retailers. The report looks at a number of issues facing DIY retailers, as they face challenges in both developed and emerging markets.

Three topics are examined include:

• Translating the DIY concept in emerging markets
• The rise of the female consumer
• The effects of a housing market slump and what DIY retailers can do tackle it

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