New Country Reports on Economies and Consumers: Households

Euromonitor International is pleased to announce the launch of Households Country Reports for 2018. The new set of reports – starting with China, the USA and Singapore – will identify, analyse and visualise key insights and trends across household profiles in major economies. New to this year’s Households reports is a Scenario Analysis section that will highlight relevant company examples using our Competitor Analytics Model and macro examples using the Income and Wealth Distribution Model. An extra 18 countries will also be added to this year’s edition to bring the number of core countries we cover to 103.

Did You Know?

  • As a way of encouraging Chinese families to have more children and thereby stem population ageing, the Chinese state has unveiled new economic policies aimed at helping couples. In early 2017, the state unveiled the raising of the personal income tax threshold for couples and offered reductions for items such as children’s education and medical treatment. Rapid increases in real estate and general living costs have deterred many couples from embracing the two-child policy that was launched in 2014.


  • As one of the most developed digital economies in the world, Singapore has a forward-looking approach to technology. In early 2018, the government outlined its plan for improving connectivity. The country identified four frontier technology areas to invest and develop deeper capabilities in: data analytics and artificial intelligence (AI), the Internet of Things (IOT), cybersecurity, and immersive media. Households are set to benefit through these initiatives, due to improvements in broadband and other infrastructure.


  • The USA’s housing market has seen a strong resurgence in the wake of the global economic downturn of 2008-2009, with mortgage rates stabilising and demand for homes increasing once more. This will drive the construction of new housing units going forward, particularly houses as dwelling types in suburban areas. Housing completions in 2017 reached a record-high total over the 2012-2017 period.