The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
In 2014, total volume growth remained subdued for a second consecutive year at 0.8 percent reaching 252 billion litres, but our newly released research indicates that the industry will grow to 276 billion litres by 2019.
This year, North America shifted back into focus with total volume growth at 1 percent, up from a meagre 0.3 percent in 2013 and China grew 1.2 percent, which is amongst the lowest growth since the 1990s, while Russia’s on-going macro and geopolitical stress has culminated in a decline of 6% in 2014.
Key findings from the research shows:
Spiros Malandrakis, Senior Alcoholic Drinks Analyst, says “the seemingly unstoppable emerging market engine is beginning to stall. Geographic diversification—or lack thereof—remains one of the defining factors determining top line success or failure.”