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Unsurprisingly, income has a great influence on dishwasher penetration, while how consumers eat and entertain at home is also important to machine as well as detergent spend and format choice. Western Europeans continue to show that eating in larger groups and preparing fresh food more regularly at home translates into more regular dishwasher usage, typically with tablet detergents.

But how can this be replicated in other regions with differing culinary traditions and domestic environments?