The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Mobile telephony continues to impose its dominance on the global digital landscape, increasing its relative share of total telecom revenues over 2008-2013. However, mobile’s lead is especially apparent in the developing world, where consumers tend to be more reliant on handheld devices for most of their telecom intake. In Nigeria, for example, mobile represented over 95.0% of telecom revenues in 2013. Opportunities to market m-commerce offerings are especially strong in mobile-heavy markets.
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