Mobile Phones

Market research on the consumer electronics industry. Standardise...

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.

Strategy Briefing

How Apple and Other Electronics Companies are Managing Inflation

Oct 2022

Faced with high inflation, caused in large part by rising energy costs, manufacturers are trying to find ways to avoid increasing prices, as consumers are becoming increasingly cautious regarding their spending. This reports looks at how…

USD 1,325
Country Report

Mobile Phones in Argentina

Jul 2023

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

USD 990
Country Report

Mobile Phones in Australia

Aug 2023

Sales of smartphones have seen a small decline in retail volume terms in 2023 with this being driven in part by category maturity but also the economic pressures facing the country. High inflation, an increase in the cost of living and rising…

USD 990
Country Report

Mobile Phones in Austria

Jul 2023

The downward trend in mobile phones, following a brief increase in retail volume sales of smartphones during the Coronavirus (COVID-19) pandemic in 2020, is set to continue over 2023. The replacement cycle in smartphones seems to have finally peaked,…

USD 990
Country Report

Mobile Phones in Brazil

Jul 2023

The global economic crisis and its ripple effects in Brazil led to decreases in both retail volume and current value terms for mobile phones in 2022, and this is set to continue in 2023. As consumers have tightened their belts and prioritised their…

USD 990
Country Report

Mobile Phones in Canada

Jul 2023

Retail volume sales of smartphones saw a marginal decline in 2023, although this represented an improvement over the previous year. In 2022, the high rate of inflation had negative impact on discretionary spending, and this trend continued into the…

USD 990
Country Report

Mobile Phones in Chile

Jul 2023

Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant…

USD 990
Country Report

Mobile Phones in China

Aug 2023

Mobile phones is still struggling to recover from the aftermath of the pandemic impacts in 2023. 2022 marked a historic year when sales for mobile phones in China underwent a double-digit decline in volumes sold, amounting to less than 290 million…

USD 990
Country Report

Mobile Phones in Colombia

Jul 2023

Smartphones continues to see a decline volume sales in Columbia in 2023, in tandem with the pressure on consumer purchasing power. The strong devaluation of the Colombian peso against the dollar has made these products more expensive, and this is…

USD 990
Country Report

Mobile Phones in Denmark

Aug 2023

Mobile phones remains in a volume decline in 2023, albeit less severe than seen in 2022. The slow sales are attributed to models’ longer lifecycles meaning elongated periods of time between replacements, in addition to the weak economic climate…

USD 990
Country Report

Mobile Phones in Egypt

Jul 2023

Smartphones witnessed further volume decline in 2023, although the drop was far less severe than the dramatic downturn seen in 2022. The average unit price of smartphones more than doubled during 2022, with a further 25% increase expected during…

USD 990
Country Report

Mobile Phones in France

Jul 2023

Mobile phones is one of the best performing categories (after wearable electronics and headphones) in consumer electronics in France in 2023, albeit still showing volume declines due to inflationary pressures reducing consumers’ spending power. That…

USD 990
Country Report

Mobile Phones in Germany

Oct 2023

In 2023, various macroeconomic conditions have been affecting mobile phones, particularly rising prices. Persistent high inflation, as well as a scarcity of resources for manufacturing smartphones, and distribution difficulties, are expected to…

USD 990
Country Report

Mobile Phones in Greece

Jul 2023

There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…

USD 990
Country Report

Mobile Phones in Hong Kong, China

Aug 2023

Mobile phone sales remain in a slump, due to ongoing supply chain issues following on from the event of the pandemic. Indeed, a decline in shipping supply is noted for the local territory, which is attributed to the local market being slow to adapt…

USD 990
Country Report

Mobile Phones in Hungary

Jul 2023

Significant price rises and a high penetration rate in Hungary resulted in volume decline in smartphones in 2023. Fewer consumers were able to replace their smartphone and chose to postpone their purchases until prices were more stable, or they…

USD 990
Country Report

Mobile Phones in India

Oct 2023

In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…

USD 990
Country Report

Mobile Phones in Indonesia

Jul 2023

In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…

USD 990
Country Report

Mobile Phones in Israel

Jul 2023

Despite stubbornly high inflation and a slowdown in the Israeli economy, smartphones is poised to record a modestly improved performance in volume sales terms in 2023. The category has been somewhat insulated from more cautious attitudes to spending…

USD 990
Country Report

Mobile Phones in Italy

Jul 2023

Sales of smartphones have been trending down in volume terms in recent years, as consumers perceive that the latest versions do not incorporate sufficient new and compelling technology to justify the expense of a new product. Lack of inventory due to…

USD 990
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