Megatrend Briefing: Shopping Reinvented – Mobile App Features that Drive Discovery, Engagement and Sales

Digital engagement, and the ecosystems designed to support it, are mission critical in providing a universal method for engaging consumers. This report focuses on shopping apps and how to position to ensure they occupy premium territory on consumer devices.

Shopping apps and the mobile device

A battle exists between shopping and non-shopping apps (gaming, social media, aggregators) to occupy the high value, and seemingly limited, real estate on mobile devices.  This report focuses on shopping apps and how to position to ensure they own premium territory on consumer devices.

 

The importance of digital ecosystems

Mobile serves as the most relevant instrument to reach consumers.  Digital engagement, and the ecosystems designed to support it, are mission critical in providing a universal method for engaging consumers.

 

Discovery, engagement and sales

Successful apps are aimed directly at the ultimate feedback loop: discovery-engagement-sales. While stoking revenue resides as the goal, apps can achieve a high level of success and return by placing discovery and engagement as objectives on par with sales.

 

Apps are a key portal for the brand

Apps serve as a variety of functions in support of a company or brand: online storefront, marketing tool, community builder and customer insight generator.

 

Quality more important than quantity

This report highlights multiple features that can provide significant payback; however, companies and brands must sift through the ones that make the most sense for their products/services and align with the standards identified via the mobile app feature spectrum in the following pages.

 

 

Megatrends reports provide insight into the key megatrends we have identified as being the most important cross industry trends that business should be focused on during the next 10 to 15 years. Megatrend analysis helps companies understand the most important market trends that are expected to develop long term, enabling them to assess their future impact and proactively build relevant forward thinking strategy.