The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The health and wellness industry grew by 7% in current retail value in 2012 (fixed exchange rates), equivalent to US$43 billion. Products offering specific health benefits, such as fortified/functional (FF), drove value sales, with rates above 7% (over 4% in constant terms). Energy drink giant Red Bull demonstrated a spectacular performance, as the brand added US$1 billion in new sales that year. Growth was fuelled further by increased demand for FF milk formula and pro/prebiotic yoghurt.