Measuring up Health and Wellness
The health and wellness industry grew by 7% in current retail value in 2012 (fixed exchange rates), equivalent to US$43 billion. Products offering specific health benefits, such as fortified/functional (FF), drove value sales, with rates above 7% (over 4% in constant terms). Energy drink giant Red Bull demonstrated a spectacular performance, as the brand added US$1 billion in new sales that year. Growth was fuelled further by increased demand for FF milk formula and pro/prebiotic yoghurt.