Measuring Up Consumer Health in 2012
The Consumer Health industry expanded 5% in current retail value in 2012 (fixed currency exchange) thanks to remarkable growth in the emerging regions of Latin America, the Middle East and Africa. A newer array of affordable products contributed to higher sales in the Middle East and Africa; whereas a rising middle-income class in Latin America advanced the sales of consumer health options. The prevention of diseases and the growing acceptance of “more natural” options helped vitamins, dietary supplements and herbal/traditional products to capture 60% of global retail value. Pharmaceutical and consumer good companies have intensified their investment in vitamins, dietary supplements and sports nutrition as the new approach to health moves away from standard OTC drugs.