The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
As highlighted in our recent global company profile, Mattel remains the largest traditional toys and games manufacturer in the world focusing across a variety of traditional toys and games categories generating over US$10 billion in sales in 2012. The company recorded growth of 5.3% in 2012 across traditional toys and games.
Three of Mattel’s brands are in the top five in terms of global dolls and accessories brand share and the company is the largest player in this category with a 33% value share. In model vehicles, the top three brands by share globally belong to Mattel in 2012, also making it the largest player in this category with a value share exceeding 28% in 2012. In dolls and accessories, the toy maker’s main properties include the iconic Barbie brand, as well as Monster High and American Girl. In model vehicles, Mattel’s main brands consist of Hot Wheels, Matchbox and Cars.
Mattel has consolidated its 2011 acquisition of HIT Entertainment to strengthen its position in the baby and pre-school categories. The main brand to have contributed to this consolidation was Thomas and Friends, however, this still only commands a small fraction of the categories overall.