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Whilst there will be a noticeable decrease in sales due to the Mars recall and reduced stock listings in the short-term, any Mars decline is likely to be temporary and less steep than many people believe. Barring any more troublesome revelations, Mars has quickly and effectively nipped this in the bud. The company’s reputation is damaged, yes, but consumers tend to have a fuzzy memory with regards to these high-profile scandals; another food scandal will come along and Mars will no longer be at the forefront of public attention. In the long-term – and somewhat less glamorously – this will impact the logistical side of the business a lot more.