#MarketingFashion Twitter Chat with RetailWeek

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On Thursday, October 15, our analysts participated in a twitter debate hosed by Retail Week in association with Salesforce. The discussion covered a range of hot topics from fashion and tech collaborations to the rise of s-commerce. Highlights include an evaluation of consumer consumption habits and the power of social media, in particular whether this can be relied upon to generate brand awareness when entering new markets. View the full conversation below.

Euromonitor participants are @EMI_BernadetteK, @EMI_MichelleG and @mevans14