Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreSmoking rates are in decline in most developed economies (particularly in North America, Australasia and Scandinavia), but a contrary trend is evident in many emerging markets, such as Indonesia, Poland, Iran, Kenya and Saudi Arabia. The gender balance among smokers has shifted markedly over recent years, and in some Western European markets (such as Sweden and Ireland), there are now more female than male smokers.