Euromonitor to Speak at Licensing Expo 2016
Event Name: Licensing Expo
Date: June 21-23
Location: Las Vegas | Mandalay Bay Convention Center
Event Description: For 36 years Licensing Expo has connected the world’s most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. This is the meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure promotional tie-ins. Millions of products across the world started life as a conversation at Licensing Expo, and this is where you can find the right partners to expand your business and make the deals that will change your business forever.
Speaker: Matthew Hudak, Toys & Games Analyst
Session Title: Global Toy Licensing 2016
Session Description: The success of Frozen in 2014 demonstrated that licensed goods have developed into important demand drivers for the overall market rather than just providing a competitive advantage. With cross-generational appeal and global reach the effect of the Star Wars franchise will be just as big if not bigger, and points to a new era of licensed toy importance. In addition, the proliferation of smartphones and tablets has broadened access to entertainment media, increasing the power of content. In this presentation we will examine how toys are becoming components of entertainment ecosystems and how this is currently playing out on a regional and global level and what shape licensing will take in the years to come.