Latest Research: Pet Care 2015 Now Live
Euromonitor International is pleased to announce that the new 2015 Pet Care edition is now live and available to access on Passport. The updated research provides latest insights on how the pet care industry is expected to perform in 2014 and identifies the key prospects through to 2019.
Key Research Highlights
Overall, good growth is expected in 2014, at 3% in global value terms, similar to that experienced in 2013. This good performance is the result of the increasing contribution of emerging markets, particularly Brazil, Mexico and, to some extent, China.
Unsurprisingly, the US remains the largest market and one of the most developed pet care markets. However, trading conditions are becoming increasingly difficult as competition gets fiercer. The recent acquisition of Procter & Gamble’s pet care part of the business by Mars will add a new edge in 2014.
Some of the fastest growing markets in 2014 are expected to be Peru, Saudi Arabia, India and Thailand. These offer great potential to be explored, as more consumers increasingly humanise their pets.
The 2015 Edition:
In the latest edition, we have continued to invest heavily in our global research network, strengthening and improving the coverage across all 54 geographical markets.
The 2015 edition of the Pet Care system includes:
•NEW percentage split: Other pet products by type
•Market sizes current to 2013, with provisional 2014 sizes and forecasts to 2019
•10 years of company and brand retail value shares, viewable as absolute values and rankings, as well as percentages (2004-2013)
•Value data at manufacturer prices (msp) as well as retailer selling price (rsp) data for all market sizes
•Retail volume sizes for dog food, cat food and other pet food
•Latest country pricing data displayed on system
•15 years of distribution channel analysis by retail value (2000-2014)
•Database functionality which enables you to create your own regions and categories and view their recalculated shares
The following indicators are also provided across all 54 markets:
•Percentage value analysis of healthcare products by type
•Pet population statistics for dogs, cats, birds, fish and small mammals/reptiles
•Pet food value expenditure and volume consumption per animal
•Prepared gap statistics giving percentage of prepared versus non-prepared dog and cat food
•Number of veterinarians per country
•Number of veterinary clinics per country
•Percentage and number of households owning a dog or cat
•Percentage value analysis of wet and dry dog and cat food by lifecycle