The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Euromonitor is proud to announce the geographic expansion of its Health and Wellness research, reflecting the continued contribution of healthy nutrition to the growth and innovation within food and beverage industries.
In brief, Health and Wellness expansion stands for:
22 new geographies – increased geographical scope from 32 to 54 HW countries provides an exceptional coverage of global health and wellness trends.
More than 20 new categories – new size and share breakdowns across numerous categories enable clients to gain a unique insight into health and wellness sales patterns in some of the fastest growing product areas in food and drinks globally.
Latin America: Argentina, Chile, Colombia, Venezuela, Peru
Middle East and Africa: Egypt, Israel, Morocco, Saudi Arabia, South Africa, UAE
Western Europe: Turkey, Portugal
The geographic expansion of Health and Wellness translates into 69% growth in the Health and Wellness country coverage equal to a new population of 673 million, to reach 72% coverage of the global population:
99% – 100% population of North America, Australasia and Western Europe
84%-85% population of Asia Pacific and Eastern Europe
79% population of Latin America
and 16% in Middle East and Africa
Additionally, the Health and Wellness system is enhanced with new category breakdowns across all 54 countries, which include:
Superfruit Juice: 100%, Nectars (25%-99%) and Juice Drinks (up to 24%)
Pro / Pre Biotic and Other Functional Spoonable Yoghurt: Flavoured, Fruited and Plain
– Market sizes current to 2012, with forecasts to 2017, which enable to view Health and Wellness sales:
by type (Organic, Fortified/Functional, Better for You, Naturally Healthy and Food Intolerance)
and by prime positioning (Beauty From Within, Bone and Joint Health, Endurance, Energy Boosting, General Well being, Immune Support, Oral Health, Respiratory Health, Urinary Tract Health, Vision Health, Weight Management)
– Volume as well as value data for all market sizes
– Company and brand shares viewable as absolute values, and rankings as well as percentages (2005-2011)
– Country pricing data displayed on system
– Ten years of distribution channel analysis (2002-2012)
– Key functional ingredients by type breakdown (% retail value analysis):
Flavoured Milk Drinks
Spreadable Oils and Fats
The following indicators are also provided as available (% retail value analysis):
Standard vs Reduced Fat: Fortified/functional Yoghurt
Lactose-free Dairy Products by milk versus yoghurt versus cheese versus other dairy products
Country reports will be published on a rolling basis from January 2013 onwards, with analysis continuing to focus on the local strategies and developments within organic, fortified/functional, naturally healthy, better for you food and beverages and food intolerance.