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Euromonitor is pleased to announce that the new and enhanced 2012 Beauty and Personal Care system edition is now live and available to access on Passport. The updated research provides latest insights on how the beauty industry performed during 2011 and identifies the key prospects through to 2016.
Euromonitor’s latest research reveals another year of solid performance for the beauty industry despite economic uncertainty and pressures from an increasingly polarised market. Industry growth slightly bettered that of the previous year and total sales reached nearly US$ 426 billion globally.
Although Brazil was down to single-digit growth last year due to a cooling of the economy and overall consumption, Latin America managed to supersede North America to become the third largest region globally. Asia Pacific’s dominance was reinforced further, as the region added an extra US$6.6billion last year and widened the gap with Western Europe, its second ranking rival.
2011 was the year of premium beauty, as sales growth for premium cosmetics made a strong comeback and almost matched that of pre-recession times (+ 4.6%). While double-digit increases were maintained in the prominent markets of China and Russia, the most remarkable performance was that of the US with premium growth outperforming that of mass by a respectable margin. Traditionally strong premium markets like France showed less dynamism, while Japan continued to struggle, with sales of both premium and mass equally unappealing.
Premium fragrances outshone all other premium categories, with an absolute growth contribution of 35% of total premium beauty in 2011, compared to 30% and 15% from premium skin care and premium makeup respectively. While Western Europe remains the largest spender on luxury scents, it was North America that saw the most exceptional growth (up by 10%), the highest on record in the last decade. Greater demand for exclusivity and unconventional fragrances, as well as a return to appreciation for high quality and craftsmanship were at the core of this successful performance.
In terms of the retail channel landscape, non-store retail continued to lead, with its share of total beauty sales increasing by 4 percentage points since 2000 to reach 16% in 2011, the only channel to gain a share of such proportion. By 2016 4% of beauty products are expected to be sold online, as e-commerce becomes a focal point for both consumers and the business community.
Looking forward, the industry is set to achieve a more balanced performance in premium vs mass beauty, compared to a stronger lead by the mass market in the last five years. Majority of the absolute growth in premium cosmetics globally will be in the hands of the developed regions, although Asia Pacific alone will add an extra US$5 billion worth of premium sales by 2016. On a broader industry level it is anticipated that over 70% of the total revenue increase will come from Latin America and Asia Pacific, more than half of which will be accounted for by China and Brazil.
In the latest edition, Euromonitor International has continued to strengthen and refine coverage of all 80 national markets that are tracked across the 12 beauty and personal care categories and their respective segments. Global and regional totals include modelled sizes for 127 non-researched countries to reflect a truly global market size.
Further insight into latest industry developments and factors shaping demand will be provided in our 2012 edition country and global reports, which will be published on a rolling basis from May onwards.